Campaign celebrates centenary of Vicks VapoRub remedy

Blocked nose relief ointment Vicks VapoRub is being supported by a television campaign running from November until February, owner Procter & Gamble has confirmed.

Blocked nose relief ointment Vicks VapoRub is being supported by a television campaign running from November until February, owner Procter & Gamble has confirmed.

Vicks Sinex Soother will also feature in the campaign, which will focus on the message: "Vicks gives you a good night's sleep." The campaign comes as the brand celebrates its 100th birthday.

P&G will also be undertaking face-to-face training with pharmacists on the Vicks brand over the winter period, and it is offering an "extensive range" of in-store display materials as well as window displays.

0 Comments
Log in or register to post comments

Poll

What do you think is the best way to maximise flu vaccination uptake?
Offering patient discounts or deals on their jabs
5%
Approaching local businesses
20%
Contacting patients who had the flu jab at your pharmacy last year
24%
Putting up posters advertising the flu service in the pharmacy
51%
Total votes: 95