Latest news

Campaign celebrates centenary of Vicks VapoRub remedy

Blocked nose relief ointment Vicks VapoRub is being supported by a television campaign running from November until February, owner Procter & Gamble has confirmed.

Blocked nose relief ointment Vicks VapoRub is being supported by a television campaign running from November until February, owner Procter & Gamble has confirmed.

Vicks Sinex Soother will also feature in the campaign, which will focus on the message: "Vicks gives you a good night's sleep." The campaign comes as the brand celebrates its 100th birthday.

P&G will also be undertaking face-to-face training with pharmacists on the Vicks brand over the winter period, and it is offering an "extensive range" of in-store display materials as well as window displays.

0 Comments
Log in or register to post comments


Pharmacist

Wombwell, Barnsley, South Yorkshire

Competitive salary

Poll

During an MUR how often do you recommend an alternative formulation for a patient’s prescribed medication?
During most MURs
1%
In one in every two MURs
2%
In one in four MURs
5%
In one in 10 MURs
21%
In one in 20 MURs or less
51%
Never
20%
Total votes: 187