Campaign celebrates centenary of Vicks VapoRub remedy

Blocked nose relief ointment Vicks VapoRub is being supported by a television campaign running from November until February, owner Procter & Gamble has confirmed.

Blocked nose relief ointment Vicks VapoRub is being supported by a television campaign running from November until February, owner Procter & Gamble has confirmed.

Vicks Sinex Soother will also feature in the campaign, which will focus on the message: "Vicks gives you a good night's sleep." The campaign comes as the brand celebrates its 100th birthday.

P&G will also be undertaking face-to-face training with pharmacists on the Vicks brand over the winter period, and it is offering an "extensive range" of in-store display materials as well as window displays.

Poll

Which of the all-party pharmacy group’s demands for the next government is the most likely to happen?
Commission more national pharmacy services
25%
Extend the range of conditions covered by both NMS and MURs
25%
Create more consistency in local commissioning
5%
Give pharmacies read-write patient records access by 2017
11%
Decriminalise dispensing errors by April 2016
26%
Take more action against medicines shortages
9%
Total votes: 161