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Campaign celebrates centenary of Vicks VapoRub remedy

Blocked nose relief ointment Vicks VapoRub is being supported by a television campaign running from November until February, owner Procter & Gamble has confirmed.

Blocked nose relief ointment Vicks VapoRub is being supported by a television campaign running from November until February, owner Procter & Gamble has confirmed.

Vicks Sinex Soother will also feature in the campaign, which will focus on the message: "Vicks gives you a good night's sleep." The campaign comes as the brand celebrates its 100th birthday.

P&G will also be undertaking face-to-face training with pharmacists on the Vicks brand over the winter period, and it is offering an "extensive range" of in-store display materials as well as window displays.

Poll

Which of PSNC’s suggestions is the best way to offset the funding cuts?
Getting paid to spot when the patient already has enough stock of a medicine
31%
Suggesting more cost-effective medicines to prescribers
14%
Being allowed to dispense generic versions instead of branded drugs (if applicable)
25%
Identify excessive prescribing and supplies in care homes
11%
A month-long campaign to raise awareness of medicines waste
19%
Total votes: 189