Are your counter staff ready to deal with the prescribing blacklist?
NHS England says three eye and ear conditions should be treated with over-the-counter (OTC) products from pharmacies. So what advice can your counter staff give to these patients?
Guidance published by NHS England in March advises GPs to “curb prescribing” of OTC treatments for certain conditions. Instead, it wants GPs to encourage these patients to manage their ailment themselves, which it estimates “may save up to £136 million, once all discounts and clawbacks have been accounted for”.
The 35 conditions (see the full list here) “lend [themselves] to self-care”, as they are considered “self-limiting and so do not need treatment, as [they] will heal or be cured of [their] own accord”, the commissioning body argued.
Three of the conditions are common complaints that affect the eyes and ears: conjunctivitis, dry eyes and earwax. So what advice can your counter staff offer these patients?
According to figures from the NHS Business Services Authority, the annual net ingredient cost of prescriptions for conjunctivitis treatments is £500,000 – before any discounts, dispensing costs or fees are applied.
Leyla Hannbeck (pictured), chief pharmacist at the National Pharmacy Association, says: “There is a tendency for people in the pharmacy not to ask the right questions when someone comes [in] with conjunctivitis. Pharmacy teams need to be clear on the symptoms, because undiagnosed conditions [affecting the eyes] can quickly lead to something horrible.”
Ms Hannbeck advises staff to draw out information about the common symptoms: watery eyes, a gritty sensation or feeling like there is something in the eye.
Staff should ask: What are the symptoms? How long have you had them? Can I have a closer look at your eye? “This will help establish if it’s a bacterial infection – in which case there will be a sticky discharge on the eyelids – or allergic conjunctivitis, which will make the eyelid red, raised, and itchy,” Ms Hannbeck says.
“There are antibacterial eye drops that can be bought over the counter,” she says – although NHS England recommends these in severe cases only, and they will not be effective if the condition is caused by a virus or an allergy. NHS England recommends anti-allergy medications such as antihistamines for allergic conjunctivitis, and sodium cromoglicate is licensed for this use. “But conjunctivitis can clear within one or two weeks with good self-care, and does not always require an antibiotic,” Ms Hannbeck adds.
“Patients also need to be given advice on how to keep their eyelids clean – so counter staff should recommend using cotton wool and warm water, sterile saline solution, or a cool compress.”
For more information on when conjunctivitis patients may need antibiotics, NHS England suggest visiting the relevant National Institute for health and Care Excellence (Nice) medicines evidence commentary here.
Dry or tired eyes
The annual NHS spend on products for dry eyes is nearly £15m – which Ms Hannbeck says is due to the condition becoming more common, because of the amount of time we spend using computers and devices with screens.
“Something to recommend is a warm compress, which can be helpful for people who use contact lenses that can dry the eyes,” she explains. “The general advice is, if possible, to use screens for a shorter period, or take regular breaks to avoid prolonged use.
“There are products available to buy from a pharmacy that can be helpful. Eye drops are usually recommended for use during the day, and gels for use before bed,” Ms Hannbeck says, adding: “What pharmacy staff recommend should depend on what the patient prefers.”
The NHS spends £300,000 a year on products to remove build-ups of earwax. But, Ms Hannbeck explains, “this is a condition that is very easily managed with products that are available in community pharmacies”.
“[Patients] can use almond or olive oil, sodium carbonate, or brands available over the counter,” she says. NHS Choices recommends that patients do not use ear drops if they have a perforated eardrum, and Ms Hannbeck adds: “It’s also important to tell people the methods that they shouldn’t use to remove ear wax – cotton buds, hairpins, or ear candles – as these could lead to ear infections.”
For more information
- NHS England suggests visiting the relevant National Institute for health and Care Excellence (Nice) medicines evidence commentary for information on when conjunctivitis patients may need antibiotics
- Read C+D's CPD module on the symptoms and treatments for conjunctivitis here