Chemist + Druggist is part of Informa PLC


This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By

UsernamePublicRestriction

Lloyds aims to be ‘destination for OTC products’ with coupon scheme

Lloydspharmacy has partnered with marketing company Ecrebo to offer customised coupons to help its pharmacies become a “consumer destination for over-the-counter (OTC) products”.

Following a trial in 250 branches, Ecrebo’s software was rolled out across more than 1,100 pharmacies – excluding those based in Sainsbury’s – earlier this month, Lloydspharmacy said in a statement yesterday (May 12).

Offers on receipt

Under the new marketing strategy, customers will receive tailored offers with their receipts, including free giveaways and discounts based on their product choices, to spend in a Lloydspharmacy branch or online, the multiple explained.

“When the receipt is handed to the customer, their offer will be read aloud by the colleague serving them, helping to drive thousands of unique conversations every day in the 1,100 pharmacies utilising the software,” it added.

Lloydspharmacy introduced the software to expand customer loyalty and better understand their needs, the multiple told C+D.

It hopes to make its pharmacies “a consumer destination for OTC products”, with the ability to “target coupons specific to a single pharmacy or our entire estate”, according to Kyle Rowe, chief marketing and digital officer at McKesson UK, Lloydspharmacy’s parent company.

“As we continue to innovate and drive our omnichannel strategy forward, partnerships with companies like Ecrebo will become increasingly important in helping us to achieve our vision,” Mr Rowe added.

“Redemption rates” after reduced footfall

Since introducing the software, Lloydspharmacy has seen “industry-leading redemption rates that have exceeded expectations”, it said, and Ecrebo CEO David Buckingham confirmed that the results it reported “have been really encouraging”.

“Lloydspharmacy customers will receive regular, relevant targeted offers to encourage them back into store to buy the things they want and need from their local pharmacy,” Mr Buckingham added.

COVID-19 resulted in “lower foot traffic” to Lloydspharmacy’s branches in the UK, McKesson CEO Brian Tyler said during a conference call in August last year.

However, during the call he also revealed that the company had reported a 300% revenue rise for its prescription management app Echo, compared to before the outbreak of COVID-19.

What do you make of this announcement?

Related Content

Topics



Superintendent Pharmacist
Ayrshire
Salary: From £60,000.00 per year

Apply Now
UsernamePublicRestriction

Register

CD007165

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Thank you for submitting your question. We will respond to you within 2 business days. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel