GSK research facility produces ‘vision of pharmacy’s future’
GSK wants to help to 'future proof' community pharmacies
GlaxoSmithKline (GSK) is preparing to unveil its vision of a “pharmacy of the future”, the manufacturer has announced.
GSK has used research conducted at its Shopper Science Lab (pictured), which it opened in Brentford in 2013, to identify the changing needs of customers, help pharmacists “future-proof” their businesses and improve the health of patients, it said.
GSK’s vision of the future will involve improving shoppers’ experience by enhancing pharmacists’ capabilities through “accessible, patient-centric training programmes” and tailoring products and services, it promised.
Andy Gill, pharmacy sales director at GSK, said the strategy is an extension of the work many pharmacies are already doing, and GSK is “pleased to be bringing this exciting new vision to the fore”.
For more information, contact your local GSK sales representative