Chemist + Druggist is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By


GSK refreshes Aquafresh Kids range with new packaging

GlaxoSmithKline (GSK) is rolling out a packaging refresh for its Aquafresh Kids range of toothpaste, toothbrushes and mouthwashes.

The new packaging launches in August and aims to make it easier for parents to “select the right product for the appropriate stage of their children’s tooth development”, the manufacturer said.

“We’re committed to supporting parents and educating them throughout their children’s toothcare journey,” said Emma Pittendreigh, Aquafresh senior brand manager at GSK.

Ms Pittendreigh added that the new packaging will feature “more prominent design cues and colour coding”, to help parents distinguish between the products.

GSK is also launching a new TV campaign in September, which will feature its “iconic” Captain Aquafresh and convey “the educational message of the importance of special care for children’s teeth”, the manufacturer said.

The Aquafresh Kids toothpaste range includes ‘Milk Teeth’ 50ml – which retails at £1.55 – as well as ‘Little Teeth’ and ‘Big Teeth’, which both retail at £2.00 for 75ml.

To order, contact 0800 783 8881

Will you order this product?

Related Content


Pharmacy Technician
 Falkland Islands (FK)
£25k - £28k plus Flights, Gratuity and Relocation Grant

Apply Now



Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Thank you for submitting your question. We will respond to you within 2 business days. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts