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Waitrose pharmacies rebranded as Boots

Boots is rebranding each of the pharmacies it already operates in 13 Waitrose branches as ‘Boots Pharmacy’.

Waitrose and Boots have also announced their intention to trial selling a “very selective” range of each other’s products. As a result of the agreement, Boots will sell Waitrose food and Waitrose will stock Boots healthcare and wellbeing products.

Alliance Boots saw the moves as  “an important first step in developing a wider relationship with Waitrose”, said health and beauty division chief executive Alex Gourlay.

Waitrose added in a statement: “In pre-trial research, customers say they see real logic in the development and expect an offer that is beyond what either brand could deliver alone.”


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