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Aquafresh launches campaign to combat children’s tooth decay

GlaxoSmithKline (GSK) has launched a campaign to educate children and parents on the importance of good oral health and help prevent tooth decay in children.

Launched earlier this month (September 6), the campaign includes a partnership with the supermarket Tesco, a school programme, and partnerships with influencers.

Tesco shoppers will receive a free oral health education pack when they purchase Aquafresh kids’ products, GSK said.

Stores can display a QR link that will help shoppers access additional information on oral healthcare via the Aquafresh website.

Hannah Rogers, Aquafresh senior brand manager at GSK, said: “By teaching and reinforcing good oral health from an early age, we firmly believe we can not only combat tooth decay in children, but make a massive difference to the good oral health of older consumers, too.”

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