The new cream, called Diprobase Advanced Eczema Cream, relieves and soothes red, inflamed, damaged, dry or chapped skin, according to the manufacturer.

Its fragrance-free, non-greasy formula provides a cooling sensation when applied, and its skin-friendly pH makes it suitable for all ages, including babies, Bayer said.

The cream can be applied to dry skin as often as required.

One 500ml bottle retails at £14.99.

To order, contact your wholesaler

For more information, visit the Diprobase website