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GSK changes Voltarol product names to help pharmacists recommend pain relief more easily

GlaxoSmithKline (GSK) has decided to change the names of three Voltarol products to make it easier for pharmacists and pharmacy staff to recommend and locate them in the pharmacy.

The following products will undergo name changes from this month:

  • Voltarol Back and Muscle Pain Relief 1.16% Gel will be called Voltarol Back & Muscle Pain Relief 1.16% Gel
  • Voltarol Joint Pain Relief 2.32% Gel will be called Voltarol Joint & Back Pain Relief 2.32% Gel
  • The pharmacy (P) medicine Voltarol 12 Hour Joint Pain Relief 2.32% Gel will be called Voltarol Max Strength Pain Relief 2.32% Gel.

Meanwhile, GSK will not be changing the name of its Voltarol Osteoarthritis Joint Pain Relief 1.16% Gel.

Voltarol brand manager Lily Wadsworth said the decision to update these names follows research among more than 300 customers, who expressed a preference for names containing the word “max”, with “max strength” coming out as a favourite.

“Those that we surveyed also wanted to see names that meant something – names that they could relate to their own ailments – so in addition to our pharmacy lines, we are also giving the general sales list products a refresh too,” she added.

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