The manufacturer's latest campaign, ‘feel foot tastic’, launched on May 8 and is designed to show feet as the “foundation of wellbeing, fitness and enjoying life”, it said.

The “integrated campaign” showcases the new ‘feel foot tastic’ brand platform through PR, television, broadcaster video on demand, online visual advertising, digital and social media support, Scholl said.

The new advertising campaign kicked off last month and “will be seen on the ITV, Channel 4 and Sky families of channels”, it added.

The manufacturer said that point-of-sale (POS) materials for pharmacies will help to keen the brand “front of mind for consumers”, alongside “a range of in-store promotions”.

Scholl’s UK cluster senior brand manager Penny Curtis said that pharmacy is “uniquely placed” to help patients choose the best footcare product for them. Scholl hopes that its new campaign will "inspire people to take better care of their feet so they can step out confidently and enjoy everything the summer has to offer”, she added.

Scholl’s chief marketing officer Kate Godbout said that feet are “out of sight and out of mind” for many people.

“However, we want to challenge that mindset and remind people of the amazing things you can experience when your feet are well looked after,” she continued. “Whether that is hiking, dancing or even your weekly yoga class, your feet make your passions possible”.

• Scholl’s new Expert Care File & Smooth Foot File retails at £39.99

• Scholl’s new Blister Plasters retail at £3.99 for a pack of five

• Scholl’s new Plantar Fasciitis Insole retails at £19.99 for one pair

To order, visit www.murrayshealthandbeauty.com or call (0)23 8046 0600

To order branded units or POS materials, contact senior national account manager pharmacy channel Nitesh Mall on 073868533308