Asda offers patients cash incentive to chat to pharmacist about Pharmacy First

The supermarket giant is raising awareness of the new Pharmacy First service by adding £1 to patients’ “cash pot” on its rewards app when they speak to the pharmacy team about it.

Pharmacists suggested that the scheme was "not a great look" for the supermarket pharmacy
Costanza Potter

Read more by Costanza Potter

Cos Potter joined C+D as its news editor in December 2022 but has been covering primary care news for over five years. After starting out at the pharmacy press in 2019, she worked at a GP title for several years before the pharmacy sector beckoned her back.

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