Holland & Barrett has partnered with Scottish digital pharmacy platform Phlo to direct customers to weight loss services, it has announced.
The company said today that it is “supporting a more sustainable, holistic approach to weight management” by “signposting customers to additional support alongside its existing nutrition and wellness range”.
Phlo’s services can be accessed on the Holland & Barrett website and via QR codes in its stores across the UK, it added.
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Holland & Barrett said Phlo is “one of the UK’s leading providers of clinically-led weight loss treatments” and “operates with qualified clinical teams”.
The pharmacy “will be responsible for providing all clinical services”, it added, including “patient assessments and ensuring patient safety”.
The service is provided by Phlo Connect, the pharmacy’s “API-driven digital infrastructure platform”, which delivers “clinical assessment, prescribing, dispensing and ongoing patient support”.
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The health and wellness retailer said an IPSOS survey revealed that in the last year, one in four people who had purchased its health and wellness items reported “experiencing challenges with weight management”.
And it said it is continuing to invest in “its own-brand weight management ranges, with new launches planned throughout 2026 and beyond”.
“Responsible”
Holland & Barrett director of wellness platform Leila Thabet said the partnership with Phlo “allows us to broaden the offer available within our stores and online, while staying true to what we do best - supporting customers with trusted wellness expertise”.
“By working with a regulated partner with market-leading expertise and technology, we can ensure that those seeking clinically supervised support can access it in a responsible way,” she added.
Phlo CEO Adam Hunter said weight management is “one of the most important health conversations happening in the UK, and people deserve access to support that is safe, clinically-led and built around their lifestyles”.
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He added that Phlo Connect brings the pharmacy, its “specialist clinical teams and ongoing patient support” to “sit seamlessly behind the Holland & Barrett experience”.
“We’re proud to be working with a partner that shares our commitment to doing this properly, and to helping more people access evidence-based care in a way that fits into their everyday lives,” he continued.
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It comes after Well pharmacy partnered with Holland & Barrett to launch “the pharmacy of the future” at Birchwood shopping centre in December.
And it follows Phlo teaming up with Morrisons last January to launch the “Morrisons Clinic”, an “online private prescription service” delivering medicines “straight to [a patient’s] door without a GP appointment”.
