Boots has introduced “wellness zones” and “newly trained health and wellness specialists” into its stores, it announced this week (January 20).
The health and beauty giant said the wellness zones, initially launched in six stores across the UK, bring a “selection of trusted brands and products into one place” with areas including gut health, nutrition, hydration and sleep.
Read more: Boots expands regional dispensing hub to 150 more stores
It has also introduced new wellness training to over 500 health and wellness specialists across 140 stores nationwide, it added, with the specialists “on hand to offer expert advice on popular wellness topics” and able to “make product and lifestyle recommendations based on customer goals”.
Boots told C+D that the new training has been rolled out to “all healthcare colleagues, including the pharmacy team”.
Read more: Boots launches 24-hour private insomnia treatment service
Boots said new research commissioned by the company revealed “a growing demand for wellness”, with 40% of beauty consumers seeing wellness as “an essential part of their daily beauty routine”.
It added that 62% of consumers are “engaged with key wellness areas” and feel that “internal factors such as gut health, hormonal balance, or stress management are important determinants of overall skin and hair health”.
“Unique training”
Boots head of wellness Kirsty Thorley-Mitchell said the company’s “unique training” provides “education on trends, ingredients and routines” to help “guide customers on the right products and routines for them”.
Access to “expert and personalised advice from their local high-street” aligned with increased demand from customers, she added, “particularly those who are cross-category shopping from health and beauty.”
Read more: Well partners with Holland & Barrett on ‘pharmacy of the future’
It comes after Boots announced this week that its regional dispensing hub will support “a further 150 stores” in the south of England following a “successful pilot” of the facility.
It said the facility will make the repeat prescription ordering process “faster and more seamless” for customers by “using automation to dispense centrally rather than in stores”.
