Superdrug told C+D today (May 24) that its sales data suggests a “recent surge in headlice infestations”.
The multiple reported a “121% spike in sales of its headlice treatment spray” this year, it said.
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Superdrug added that it calculated the increase by comparing weekly sales from the week commencing May 13 and the same sales week in 2023.
It told C+D that “the recent warmer weather” has triggered the spike.
“Warmer summer months”
Superdrug’s pharmacy superintendent Niamh McMillan said that “during the warmer summer months, there is greater opportunity for headlice to be transmitted from head to head as children play outside more often”.
“Headlice can affect anyone however they are more common among children aged four to 12 years,” she added.
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McMillan said that using the “wet combing method” and lice spray was the best way to treat the “tiny insects”.
Last week, Superdrug revealed plans to open 25 bricks-and-mortar premises this year – although it remained unclear how many, if any, of the stores will include a pharmacy.
