Chemist + Druggist is part of Informa PLC


This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


This copy is for your personal, non-commercial use. Please do not redistribute without permission.

Printed By

UsernamePublicRestriction

Well launches Viagra Connect digital subscription service 'Eddie'

Well Pharmacy has launched a digital subscription service called “Eddie” for patients to order monthly supplies of Viagra Connect without having to speak to a pharmacist.

The “subscription service” is available online from today (May 8), Well head of transformation Chris Ellett told delegates at the Pharmacy Forum in Marbella, Spain last week.

Speaking exclusively to C+D following his keynote speech, Mr Ellett explained that after answering an online questionnaire, patients will be able to “stipulate what it is that [they] want” and order up to two eight-tablet packs a month*.

Well’s sales of Viagra Connect have not been “ground breaking”, he said, although “most stores [have] had at least one transaction”.

The film-coated 50mg sildenafil tablets – the first Viagra product available as a pharmacy (P) medicine – officially launched available across all UK pharmacies and wholesalers last month (April 16), following a two-week exclusivity deal in Boots branches.

Patients “don’t want to go through” questions

Mr Ellett said he heard from colleagues that “customers don’t want to have to go through between 14 and 30-odd questions” with a pharmacist every time they purchase the product. This would mean “reminding [them] every month that [they’re] suffering” from erectile dysfunction.

“We wanted to find a discrete way” of offering Viagra Connect, Mr Ellett said. “What we didn't want to do is see it as a transaction – we wanted to see it as a relationship.”

Subscriptions are “natural route”

Well has been working with pharmacists to ensure the subscription service adheres to relevant guidance and that the right checks are in place, with a pharmacist checking the questionnaire responses before authorising a purchase, Mr Ellet said.

“We felt this was the natural route to go down. [Customers] go through the same process they would do in store.”

Well has also included questions “you wouldn’t get in your standard” consultation, Mr Ellett added. “As a lot of gay men use [Viagra Connect], we’ve had to ask questions such as: ‘Do you take [alkyl nitrate] poppers?’.”

The Viagra Connect service – which follows the trial of Well’s prescription delivery app last month – will also “check in [with customers] after the first month to see if anything has changed”, Mr Ellett explained.

*This article was updated May 9 to clarify the number of packs that can be ordered via the app.

Have you had many enquiries about Viagra Connect in your pharmacy?

Related Content

Topics



Pharmacist Managers - Recruiting Now !
East London, Essex and Luton
£40,000 - £50,000 per year

Apply Now
UsernamePublicRestriction

Register

CD009307

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Thank you for submitting your question. We will respond to you within 2 business days. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel