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Sainsbury’s research finds new year resolutions last just one month

Public health Research by Sainsbury's has found that the average Brit's new year resolutions last just 28 days, with most people slipping back into less healthy ways before February.

Research by Sainsbury's has found that the average Brit's new year resolutions last just 28 days, with most people slipping back into less healthy ways before February.


Britain's top 5 resolutions for 2012 were

Lose Weight Get into the habit of exercising regularly Eat more healthily Enjoy life more Become more organised in day-to-day life    Source: Sainsbury's  

The research, which used data from 12 million shoppers with loyalty cards, found that sales of chocolate and confectionary are significantly lower at the start of January compared with the rest of the year.

It also found that sales of smoking cessation products rise by 62 per cent at the start of January, while cigarette sales see a 17 per cent dip.


Sales of beer, wine and spirits also go back to normal levels after falling for the first two weeks of the year.

Nearly three quarters (72 per cent) of resolutions made this year were aimed at improving health. The most popular resolution among Brits was losing weight, with nearly half putting this at the top of their list. Exercising more and eating more healthily came in second, with 37 per cent listing these as their resolutions for 2012.  

Pharmacists can help people stick to their resolutions by offering advice and support on issues such as smoking cessation and leading a healthier lifestyle. Sainsbury's recently launched The Wells Challenge, an initiative to get more people talking to pharmacists about issues related to health and wellbeing.

Have you seen an uplift in smoking cessation sales?

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