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Allergy brand Piri will sponsor ITV's Daybreak pollen count and allergy clinic throughout the summer in a campaign running until August.
The sponsorship features Piriteze, available over the counter as both a tablet and syrup, and aims to raise brand awareness to a "widespread audience". The Piri brand also includes Piriton and Pirinase.
GlaxoSmithKline Consumer Healthcare 020 8047 5000
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