Vicks is launching a “six-figure” advertising campaign to encourage pharmacists to stock its cold and flu treatments.

The 10-week campaign, which will start in late December, will consist of TV and online adverts for two of its products.

The 30-second TV adverts will promote Vicks Sinex, which is designed to unblock nasal passages, and Vicks VapoRub, which is a decongestant that is designed to help children get a good night’s sleep. Vicks said it hoped the campaign would remind pharmacists that its products were a “staple for the medicine cabinet” for many families.

Pharmacists can order free promotional materials from the company and Vicks staff will visit pharmacies to promote the brand, the manufacturer said.

“We are delighted to be focusing our attention on this iconic brand once again this winter, reminding people of how effective the products are,” said Vicks business leader Ryan Ruscoe.

To order the products or free promotional materials, call Ceuta Healthcare on 01202 780558