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Wholesalers: Media 'horror stories' cause 'self-fulfilling’ shortages

Surges in demand for certain drugs can be traced back to “firestorm” news stories that don’t necessarily reflect market conditions, a wholesaling industry representative has suggested.

Media reports on medicines shortages can actually drive them in a “self-fulfilling prophecy”, executive director of the Healthcare Distribution Association (HDA) Martin Sawer told C+D

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