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Day Lewis removes diabetes posters after patient complaints

Day Lewis: As soon as the feedback came, we asked all pharmacies to remove the posters
Day Lewis: As soon as the feedback came, we asked all pharmacies to remove the posters

Day Lewis has taken "immediate action" across all of its pharmacies after patients flagged a "misleading" diabetes poster.

Patients took to Twitter this week (June 14) to criticise the “misinformation” included in the pharmacy chain's diabetes posters.

The A3 poster – which was criticised for not distinguishing between type 1 and type 2 diabetes – had been put up across all Day Lewis branches during Diabetes Week 2017, to try to raise awareness about the condition.

Day Lewis told C+D today (June 16) it had “asked all pharmacies to remove the poster immediately” and had “apologised publicly for any confusion caused”.

“Following feedback from some patients through social media, we recognise that one of the A3 posters in our pharmacies may be interpreted in a different way than was originally intended.” For more of the response see below.

The complaints
The Day Lewis responses

In its statement to C+D, Day Lewis said as soon as it received the feedback, it had "felt it was necessary to take immediate action".

"Our pharmacy teams across the country have done a great job promoting diabetes awareness week to patients in the community. To date, our pharmacy teams have found the posters helpful during conversations with patients."

"We continue to listen to our patients, to help improve our service to them," Day Lewis added.

What are the common misunderstandings about diabetes?

Brian Austen, Senior Management

Many a doctor will have a good laugh about this! Doesn't cast community pharmacy in a 'good light'.

There's nothing so wonderful as the outrage of the self-riteous twitterati. Of course they never made a mistake although I can think of one that their parents made

Farmer Cyst, Community pharmacist

V. naughty Day Lewis, don't do this crime in future

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