Designed to maintain the natural pH balance of intimate skin areas, the range includes an exfoliating wash, shave cream, moisturiser and an ingrown hair solution.

Dendron, part of the DDD group, said the products in the “four-step regime” have a hypoallergenic fragrance to avoid irritation and the exfoliating wash contains eco-friendly rice grains.

Dendron brand innovation controller Katy Holder said: “Feathrs will help to refresh and invigorate the skincare hair removal category.”

The products retail at:

• shave cream: £4.99
• exfoliating wash: £5.99
• moisturiser: £5.99
• ingrown hair solution: £9.99.

For more information, visit www.feathrs.com or call 01923 205704