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New GSK team aims to boost pharmacies’ OTC product sales

GSK House in Brentford
GSK House in Brentford

GlaxoSmithKline (GSK) has created retail and marketing teams this year to help pharmacists increase both their over-the-counter (OTC) sales and knowledge of these products.

GSK’s “retail execution team” focuses on “helping pharmacists to maximise visibility and sales of OTC brands, by offering tailored category advice”, the manufacturer said.

The team replaces the “field sales team”, increasing the number of pharmacies GSK supports by 18%, to 2,000 pharmacies, GSK said.

Meanwhile, the “expert marketing team” will deliver materials on the science behind therapeutic areas and brands to pharmacists via the internet, conferences and trade shows, GSK said – as pharmacists had told it that knowing the science behind these products is “essential”, it said.

GSK pharmacy sales director Andy Gill explained: “Pharmacy is crucial to our business and we are dedicated to helping pharmacists evolve to meet the needs of the future.”

“The retail execution team means we can support more pharmacists than ever before with advice that will really make a difference to their OTC sales.”

For more information, contact 0800 783 8881 or [email protected]

Which GSK products would you like to know more about?

kevin cook, Manager

GSK team is aim to boosting the OTC products sales is good thing, but some of the OTC products cost is high. So many people are order thier products in the online pharmacy store at the cheap price.

Mung Kee Majiq, Community pharmacist

The article above looks very helpful to pharmacists.

It's a shame that... morale in GSK teams was rock bottom [when] I used to work for them 

*This article has been edited to comply with C+D's community principles*

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