Passion For Life Healthcare is launching a food supplement into UK pharmacies to help alleviate menopausal symptoms.Femarelle capsules have been developed to offer a viable alternative treatment to HRT without the associated risks, says the company. The supplement is a selective estrogen receptor modulator based on plants. It contains a complex of phytoestrogens (coumestans, lignans and isoflavones) derived from fermented soya with added flaxseed.Passion for Life Healthcare says clinical and pre-clinical studies for the product have shown that women found it effective for improving hot flushes, night sweats, joint and muscle pain and headaches. It is also claimed to help protect women from developing osteoporosis.The launch is being supported by a £1.1 million advertising and promotional campaign that will target the 3.5 million women in the UK who suffer from menopausal symptoms. A limited trial of a one month pack will be offered to menopausal woman.Stockists will be supplied with one free sample, a counter display unit, consumer leaflets plus a window poster and sticker. Pharmacies will feature as recommended stockists on the website.Price and Pip code: £24.95/56 capsules, 353-6554Passion For Life Healthcare UKTel: 01483 543400www.femarelle.co.uk