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Superdrug launches three-hour prescription delivery service

Customers ordering via Superdrug's Shutl service can choose a convenient one-hour time slot

Multiple bolsters online offering with quicker access to medication

Superdrug has launched a three-hour prescription delivery service, which it claims makes it the "fastest online doctor service in the UK".


The Shutl service enables customers to obtain a prescription through Superdrug's online doctor and have it delivered to their home within three hours, the multiple announced yesterday (July 8).


The nationwide roll-out of the service followed "positive results" from the pilot project in London, where the express service has been available since March, Superdrug said.


All customers who order prescriptions before 4pm will be able to request three-hour delivery or choose another one-hour time slot that is convenient. Patients will continue to be able to choose Superdrug's existing delivery options of next-day delivery or collection from their nearest Superdrug branch.



Superdrug said the service would enable patients to access regular or emergency medication – the morning-after pill, contraceptives and asthma inhalers, for example – "without delay". Prices depend on the patient's location and availability of couriers, and can range from £5.32 to £40, with an average price of £9.40.


The multiple stressed that the express delivery time should "make it easy for busy people to look after their health". "Once our doctor has established that a patient can take a particular medication, we want them to benefit from their treatment as quickly as possible," said Simon Lea, business development manager at Superdrug.


In May, Superdrug told C+D it was working to develop its online offering.



What do you think of Superdrug's Shutl service?

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22 Comments

Brian Austen, Senior Management

"Superdrug said the service would enable patients to access regular or emergency medication – the morning-after pill, contraceptives and asthma inhalers, for example – "without delay". Prices depend on the patient's location and availability of couriers, and can range from £5.32 to £40, with an average price of £9.40" Online or to be more precise, distance selling pharmacies must not charge for the delivery of NHS prescriptions. Of course if they are delivering from a local 'bricks and mortar' pharmacy, that's not a problem. Under the National Health Service 2006 (Part 1 1(3)), all NHS services must be provided free of charge except where a charge has been expressly mandated by legislation. As no legislation has been passed that would allow this, it would be against the Act to request payment for the delivery of a prescription.

SP Ph, Community pharmacist

"""Superdrug launches three-hour prescription delivery service""

Please Emma, when you choose words for the heading make sure these words match what you are writing in the article.

PRESCRIPTION DELIVERY SERVICE ???????????

N O, Pharmaceutical Adviser

I remember a customer calling the pharmacy to ask for a delivery of his meds and refused to pay the charges as we had advertised "" FREE PRESCRIPTION collection and delivery service"" :-)) The advertisement was changed immediately :-D

SP Ph, Community pharmacist

The issue here is not Delivery but a deeper concern of patient's misusing the system of continuing a treatment without being reviwed by the professional route of proper physical/ pathological tests to confirm the treatment should either continue or change. If this idea is accepatable then it defeats the whole idea of NHS or the worse even the entire healthcare system.

It just reminds me all the junk mails we get, advertising online Viagra and Cialis. Convince me how different this SD innovation than these junk mails ;-)

Gerry Diamond, Primary care pharmacist

Billy whizz delivers on a skate board!! zoom

Garry Sykes, Industrial pharmacist

Strap yourselves in, we're in a race to the bottom!

David McNaughton, Community pharmacist

SO depressing ... is this what pharmacy has become? It used to be a profession.

MESUT OZIL,

People want things del yesterday. We live in a 24 hr culture where ppl no longer have the patience to wait...hence the booom in fast food outlets.

This will become more common as GP's leave the profession in droves, appts become harder to obtain and this culture of having to review patients every other month until a script is released.

The NHS is either broke or the money isnt being spent in the right areas...

Small Pharm Owner, Other pharmacy staff

It will be a private script so the morning after pill will be £25 plus delivery.....

A.S. Singh, Community pharmacist

ha! any pharmacist working in the NHS will tell you that no one wants to pay for delivery of meds that are free in the first place! Most ridiculous idea if I ever heard one

N O, Pharmaceutical Adviser

Patient: calls the surgery and asks for a Repeat Prescription

Receptionist: Sorry you need to book an appointment as the Review is well overdue and no prescriptions will be issued before a review.

Patient: I don't have time, I am very busy.

Receptionist: Sorry, but there is a clear message that you need a review and possibly a blood test, before any more prescriptions are issued.

Patient: you know what, go to hell. Puts the phone down.

Next ..........

Ring, Ring, Ring ..... Hello welcome to S**** ***** how can we help

Patient: Hi I regularly take Priadel MR 200mg BD and I have no time to see my GP and its friday night, I have run out.

S.G On-Line Doctor (???) : Blah blah blah questions. Ok it will cost you £120 including delivery and will be with you in next 3 hours. Where would you want it to be delivered ?

Patient: Thanks I should be on table number 2, XYZ Pub, on Lambeth Road.

S.G: Thank you for using the on-line service. Please call back next time you need our help again.

Patient: Definitely. You are better than my GP.

Can anyone foresee this kind of a scenario at all ????

Dave Downham, Manager

Sorry to be pedantic, but why would you ring an online doctor?

SP Ph, Community pharmacist

"" Sorry to be pedantic, but why would you ring an online doctor?""

Ask this question to the innovators in this article.

""The multiple stressed that the express delivery time should "make it easy for busy people to look after their health". "Once our doctor has established that a patient can take a particular medication, we want them to benefit from their treatment as quickly as possible," said Simon Lea, business development manager at Superdrug.""

Which means, if means the patient's own GP or the NHS out of hours GPs are useless compared to the service provided by SD, at least that's what it looks from the above statement.

MESUT OZIL,

Mr Downham.....Everything is moving online.......EPS!!

This is just another step in that direction. The pilot was in London....Many ppl lead very busy life's in the capital and a few pounds to have medicines delivered will be worthwhile for 100000s, Have you seen the traffic during peak times?.....Like I said....it's costing Superdrug very little...They have nothing to loose...

It is the future......why would anyone pay £25 for morning after pill ? when a quick call is all you need..LOL

watch our contractors - evolve or die...!!!

SP Ph, Community pharmacist

+++++++1

:-) Love it

N O, Pharmaceutical Adviser

""Busy people"" ????

Really ??? So busy that you can't be bothered to order your life-saving medicines in time?? Please just don't cook some stories for your fancy business ideas that would then force people to keep having their medicines on a regular basis without being reviewed by their own GP.

N O, Pharmaceutical Adviser

"""Superdrug said the service would enable patients to access regular or emergency medication – the morning-after pill, contraceptives and asthma inhalers, for example – "without delay". Prices depend on the patient's location and availability of couriers, and can range from £5.32 to £40, with an average price of £9.40."""

This shows how stupid/ lazy people can be or someone trying to make them so.

If you need any of those meds as suggested by superdrug, why not walk round the corner to the nearest pharmacy, have a word with a friendly Pharmacist and get it for much cheaper (and it does not depend on a courier service) well under 1 hour !!

Mike Bereza, Community pharmacist

Because they need a prescription?!?!

Marc Borson, Community pharmacist

wow superdrug thats original, I am sure you will inundated, why do you not just give up on pharmacy. have any of your pharmacies actually made a profit?

Er Ds, Superintendent

agree witt you london locum, see what your side kick mesit has to say. lolol

MESUT OZIL,

Like any business, The success will be measured by the number of people that use the service. If super drug make money on the delivery service, good for them. This will cover the loss made on branded products. After a hard days work, some ppl may not want to wait at a multiple for upto an hour for their scripts...

This is not costing superdrug much outlay. They have the Pharmacies in place and the Dr can communicate with the Pharmacy to enable him/her what stock they have, any out of stock problems etc......quickly and so the pharmacy makes a sale, and the patient receives their meds..

London locum talks about gimmicks - stick a nike sign on a cotton t shirt and it sells for 1000% more profit margin...That's life...

Er Dr - metformin 500ml /5ml x 300ml BOUGHT : £20 PER 150ML
tariff £139 for 300ml
£100 profit...

gliclazide 40mg in 5ml £140ml You can work out how much we make on that item......

LOL BACK AT YA

London Locum, Locum pharmacist

They'll make more money delivering the meds than actually dispensing it. These gimmicky sales promotions only serves to cheapen Pharmacy. An absolute joke !!

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