Reckitt Benckiser is now claiming that its Gaviscon liquid heartburn products soothe in three minutes. The company says it is making the claim following extensive research.To educate consumers about the new three-minute message and encourage trial of Gaviscon liquid sachets, a series of web activities will be rolled out in June as part of a marketing campaign that includes advertising and PR activity.To kick-start the campaign, Reckitt Benckiser is releasing new research conducted for Gaviscon to find out which everyday tasks men and women could complete in just three minutes.

The research concluded that men perform better at tasks relating to navigation and spatial awareness and women excel in tasks involving hand-eye co-ordination and verbal reasoning.

Stefan Gaa, Gaviscon marketing director, comments: “We commissioned the research as we were very aware of the importance of time when developing the Gaviscon range.”Reckitt BenckiserTel: 01482 326151