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C+D and NPA launch 'Pharmacy Show and Tell' campaign

C+D's editor "hopes the range of case studies will inspire pharmacists"
C+D's editor "hopes the range of case studies will inspire pharmacists"

C+D and the National Pharmacy Association (NPA) have joined forces to document the “fascinating” work pharmacists are doing every day.

The Pharmacy Show and Tell initiative is aimed at gathering fresh evidence of the benefits of pharmacy services, which often go unrecorded and uncelebrated.

Over the coming months, C+D will be publishing a series of case studies from pharmacies and pharmacists across the UK, which have been suggested by the NPA. C+D is also calling on readers to supply their own stories (see below).

Commenting on the launch of Pharmacy Show and Tell, C+D editor James Waldron said: “This initiative is a great opportunity for C+D to live by its motto of not only informing the community pharmacy sector, but also championing and supporting it.”

“At a time of increased pressures for many C+D readers, I hope the range of case studies C+D and the NPA will be highlighting over the coming months will inspire pharmacists to find innovative ways to deliver services and support patients.”

The first case study – published on C+D’s dedicated Pharmacy Show and Tell webpage today – describes how Lancashire pharmacist Alistair Gray has pioneered the world’s first fully integrated hospital-to-community pharmacy referral system.

NPA head of communications Stephen Fishwick said: “It is one of the NPA’s core beliefs that pharmacies must be progressive and modern, while at the same time being true to the historic values of pharmacy as a personal, caring profession.”

“In particular, the sector must work to optimise the use of technology to strengthen pharmacy’s locally based service proposition.”

Have a story to share?

To share your story – and help C+D and the NPA build up an evidence base of the great work pharmacies and pharmacists are already doing – email [email protected], using the heading ‘Pharmacy Show and Tell’. You can join the campaign on social media using the hashtag #PharmacyShowTell.

Have you got a story to share about the great work your pharmacy is doing?

Myke Kofi, Locum pharmacist

Great initiative C+D & NPA because...

...If not us, then who(m)? If not now, then when?

Gerry Diamond, Primary care pharmacist

Agreed very important to showcase the value added benefits of community pharmacy delivers to thousands throughout the country...

jack The-Lad, Communications

This is always good news when the good work of pharmacy is shared to a wider audience because many pharmacists are unsung heroes .  

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