This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
November 19, 2021 InterContinental London - The O2
4 Viral Doshi, London Borough of Hillingdon
“The local authority pharmacist ‘myth-busting’ COVID-19 misinformation”
Viral Doshi battled high levels of vaccine hesitancy in his local area by creating a YouTube video to improve patients’ confidence in getting their COVID-19 jabs.
Working for the London Borough of Hillingdon in a public health role, Viral worked with patients to counter factors including misinformation, religious beliefs and uncertainty due to how quickly the vaccine had been developed to ensure that they took up the vaccination as soon as they were able to.
“This intervention also greatly addressed the vaccine hesitancy among the BAME population and take up was supplemented by multi-language speaking NHS staff,” says Viral.
Viral’s efforts contributed to the more than 80,000 vaccinations served in the area between December 2020 and May 2021 – the highest uptake in north-west London.